BUI LE NGOC VY

ABOUT FOUNDER

I'm a Double Major Undergraduate at London College for Design & Fashion - Hanoi with 5+ years of experience in conceptual design, project management, garment making, and PR - marketing. Currently, I'm the Founder and author of The Fashion Alley - a pioneer fashion career and self-development platform in Vietnam, Head of the Creative department at a premium fashion brand, and the advisor of 200+ beginners in portfolio building.

The global fashion industry is ever-changing today. With a strong desire to explore knowledge and professionalism in the creative environment, I managed to study both Fashion Design and Fashion Marketing and communications.

Through a broad range of mixed media and opportunities to break into the industry, I launched The Fashion Alley in 2021 and gained more than 25,000 followers with 1,000,000+ reach in under one year. I aspire to create motivation for young people in Vietnam to pursue a fashion career and contribute to the worldwide fashion business. I write about my personal experiences and perspectives to support fashion newcomers, junior students, and anyone who will be committed to this industry.

Besides networking and inspiring the community, I spent most of my time in a fashion enterprise, leading creative processes, design development, idea pitching, production experiments, and market research. I also work as a freelance communication manager, content creator, and consultant for national publications, designers, and individuals. During 2022 and 2023, I had the opportunity to work as a PR manager for a young designer during Milan Fashion Week.

I am enthusiastic about further expertise, which will enable me to remain competitive and have a continuous dedication to the world of fashion.

REFERENCES:

Email: builengocvy@gmail.com

Contact: +84 378 600 827

Address: 98 To Ngoc Van, Quang An, Tay Ho, Hanoi, Vietnam

Fashion Creative - Design
Campaign Management

Event Coordinator

Planning Social Platforms

Press Release Content Writing

Fashion Community Leader

Welcome
to Our Platform

The Fashion Alley (TFA) was launched in 2021 with the mission of providing knowledge about the national and international fashion industry and guiding young people through the process of career orientation.

As THE FIRST Fashion Education and Career Insights Platform in Vietnam, our community concentrates on educational content. We use expert case studies, analytics, and psychological insights, along with my personal working experiences, to help newcomers make informed decisions about a career in fashion. We achieve this by employing consumer insights, creative design direction, and marketing strategies to foster empathy and provide the right support at the right time.