6 WAYS TO CREATE A GOOD IMPRESSION WHEN APPLYING FOR A FASHION INDUSTRY JOB
Besides having the necessary skills, creating a good impression with the hiring committee is crucial in order to land a position in a desired fashion brand.
1. RESEARCH THE BRAND BEFOREHAND
When applying or interviewing for a fashion brand, it is important to have a solid grasp on the following aspects:
Style base
Brand inspiration/story/worldview
Product concept & category
Target market
Brand personality
Segmentation
Failing to mention the distinctive style, market segment, and target customers of a brand could lead to losing points with the hiring committee.
2. SHOW PERSONAL FASHION KNOWLEDGE
Brands and magazines often seek passionate and knowledgeable applicants. Sharing one's favorite designers, fashion books, or websites can showcase a well-rounded fashion background.
3. DIGITAL PORTFOLIO OF 20-25 PAGES
One of the biggest mistakes when including a portfolio in an application is not defining a reasonable number of pages. Many applicants send portfolios over 100 pages long, but this is not an indication of skill. Professors in the fashion industry recommend keeping a job application portfolio under 20 pages with only the strongest works.
4. "CUSTOM" PORTFOLIO FOR THE JOB
Each fashion brand or company has specific design principles, criteria, and job requirements. Therefore, using the same portfolio for different brands is not
advisable.
Example: Remove complicated, unconventional designs from the portfolio when applying to a minimalistic or smart casual brand. Instead, feature practical and refined clothing.
5. BRING A SKETCHBOOK TO THE INTERVIEW
"Seeing is believing."
If given the opportunity to interview in person, bringing a sketchbook or a few of one's own designs can provoke more interesting discussions with better self-direction.
6. BE SINCERE IN APPEARANCE AND BEHAVIOR
During interviews, be yourself and dress accordingly with a clean, suitable outfit. Be honest with areas that require improvement and demonstrate humility in your creative potential. Let the projects speak for themselves.