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  • Writer's pictureVyy Bui

HOW TO IMPROVE LOGICAL THINKING IN FASHION


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WHY IS LOGICAL THINKING NECESSARY WHEN WORKING IN THE FASHION INDUSTRY?


Although operated based on creative, emotional, and aesthetic factors, fashion is still a major that needs to be closely combined with logical thinking. To meet the market, the times, and the needs of customers, each collection needs to be carefully calculated from the stage of the idea to sewing parameters, shapes, materials, and colors. The fashion industry needs more reality than we think; intelligently applying creative and logical thinking can create breakthroughs and revolutions in aesthetics, style, or living culture.


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LOGIC IN FASHION DESIGN

Unlike 1+1=2, logical thinking in fashion design is reflected in the variation of shapes, structure of clothes, and storytelling. We learn color theory, design (color theory, design principles), formulas in color schemes, and body proportions in rendering.


A designer needs to understand the human form as well as the function of each material when applied to the wearer. Besides bringing emotions into the collection, we must analyze customer insights and choose the right inspirations to develop design elements.




LOGIC IN FASHION MARKETING & BUSINESS

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Fashion marketers not only need research and analysis skills but also need to know how to combine aesthetic thinking (fashion senses) and marketing expertise. Understand how fashion trends work (trend theory, fashion trend life cycles); or how to arrange the layout and storytelling in visual marketing... When a brand opens many product lines, pricing strategy, revenue efficiency, and how to market each customer are also outlined in detail by "specific numbers."


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HOW TO PRACTICE LOGICAL THINKING IN FASHION


Logic does not come from the starting line; it can take months or years for us to mature. However, anyone can cultivate themselves to improve their logical thinking in fashion by:

Spend more time colliding with materials, hand sketches, and colors.


  • Face your fears, and learn to troubleshoot yourself (sewing, pattern making, 3D testing).

  • Dare to try new ideas and go beyond your comfort zone.

  • Read more fashion books (improve fashion writing and visual thinking).

  • Do more graphics to understand the layout.

  • Research, analyze & improve critical thinking in fashion topics.

  • Practice presentation skills to have coherence in creativity and how to communicate ideas outside.


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LOGIC PROMOTES CREATION EFFECTIVELY & CONTROL


Logical thinking & creative thinking have long had parallel support. For the fashion industry, applying logic will create breakthroughs in creativity without being unrealistic. An idea, no matter how "crazy," needs to be studied carefully before the final product. It can be said that the "flying" in the field of fashion is not entirely random but is calculated, ensuring rationality even in seemingly absurd concepts or drawings.

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