- Dang Vu Tuong Vi
VIVA MAGENTA | THE POWERFUL METAPHOR BEHIND THE COLOR OF 2023
At the beginning of December, Pantone color institute officially announced the main color of 2023 is Viva Magenta red. They said: “PANTONE 18-1750 Viva Magenta is an unusual color in an unusual time. This shade of red represents the people’s transformation during the COVID era.”
REGENERATE LIFE THROUGH COLORS
With the desire to continue writing a new story, curate a brave and fearless life in the face of changes in 2023, Pantone chose Viva Magenta as the main color behind the optimistic message.
THE PASSIVE POWER BEHIND SHADES OF RED
That red color is also a symbol of strength, it promotes dynamism in each person, so that each person dares to experiment, dare to explore new potentials and create breakthroughs.
IMAGE: VOGUE RUNWAY
HIGHLIGHTS OF HARMONY BETWEEN PAST - PRESENT
A contemporary amalgamation of blue and red, Viva Magenta is both deep and warm, and as brilliant as a fire. This particular shade of red points to a vibrant future and also represents the glorious challenges and hardships of the past.
IMAGE: VOGUE RUNWAY
IMAGE: VOGUE RUNWAY
A SHADE FULL OF PROMISE
Bold, witty, decisive and strong…Viva Magenta welcomes rebellious spirits, promising to become the color representative of many brands this year!
