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  • Writer's pictureTuong Vi Dang Vu

VIVA MAGENTA | THE POWERFUL METAPHOR BEHIND THE COLOR OF 2023

At the beginning of December, Pantone color institute officially announced the main color of 2023 is Viva Magenta red. They said: “PANTONE 18-1750 Viva Magenta is an unusual color in an unusual time. This shade of red represents the people’s transformation during the COVID era.”

IMAGE: ANNE OF CARVERSIVLLE

REGENERATE LIFE THROUGH COLORS

With the desire to continue writing a new story, curate a brave and fearless life in the face of changes in 2023, Pantone chose Viva Magenta as the main color behind the optimistic message.

IMAGE: GLAMOUR UK


THE PASSIVE POWER BEHIND SHADES OF RED

That red color is also a symbol of strength, it promotes dynamism in each person, so that each person dares to experiment, dare to explore new potentials and create breakthroughs.

IMAGE: VOGUE RUNWAY


HIGHLIGHTS OF HARMONY BETWEEN PAST - PRESENT

A contemporary amalgamation of blue and red, Viva Magenta is both deep and warm, and as brilliant as a fire. This particular shade of red points to a vibrant future and also represents the glorious challenges and hardships of the past.

IMAGE: VOGUE RUNWAY



IMAGE: VOGUE RUNWAY


A SHADE FULL OF PROMISE

Bold, witty, decisive and strong…Viva Magenta welcomes rebellious spirits, promising to become the color representative of many brands this year!

IMAGE: ANNE OF CARVERSVILLE

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