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  • Writer's pictureTuong Vi Dang Vu

WHAT IS A LOW-KEY FASHION?


IMAGE: NO/FAITH STUDIOS

WHAT IS A LOW-KEY FASHION?

IMAGE: TOTEME-WWD

"Low-key fashion" is a style of eating that, although still impressive, is not too flashy in its outward expression. With the excitement of the fashion industry, low-key fashion seems to have the opposite, but this is the highlight that helps it become a trend in recent times. As can be seen, trends like minimalism or quiet luxury represent low-key fashion and are very popular.










LOW-KEY DOESN'T MEAN CLOSING YOURSELF TO CREATION

IMAGE: ANNE OF CARVERSVILLE

Many people often misunderstand the concept of "low-key" in fashion design as withdrawing, not stepping out of their comfort zone, and of course, their plans are the same. Whether the product is sophisticated or streamlined depends on each person's style. There are many designers, even though they never show their faces or make the media too flashy, their designs are still very bold, all belonging to the haute couture or avant-garde line.


INTROVERTED CREATIVE DIRECTORS

IMAGE: AFR.COM

Jonathan Anderson, Anthony Vaccarello, and Peter Do are secretive creative directors, even very limited in front of the media. Although they don't show much on the outside, they are the people with the most muscular inner strength who dare to take on prominent positions, successfully lead the human resources team and bring great success to the fashion brand.



IMAGE: RICK OWENS

LOW-KEY IN FASHION MAR-COM


Many fashion brands, such as Peter DoSubtle Studios, Khaite, Bevza, Grace Ling, and Toteme, choose an unpretentious way of marketing communication. This direction focuses on highlighting the core values of the brand and, at the same time, selecting the correct set of customers. They don't use many words but let the image speak for itself. The media campaigns are not aggressive but focus on the product quality "Low-key launch" when launching the collection, private collection preview, and non-booking strategies...









BREAKTHROUGHS COME IN SILENCE

In fashion, personal identity should be accompanied by humility, so we always have an objective view of every style. Silently absorbing and perfecting sometimes also helps us to make a breakthrough in the eyes of everyone around us because no one can guess what our next step is. This also helps us avoid being distracted by things. Views and comments can instead focus on making the most of their abilities.

IMAGE: VOGUE MAGAZINE


SPACE OF OWN DEVELOPMENT

IMAGE: TOTEME

Networking is essential in the fashion industry, but most fashionistas often keep their space to promote creativity. Because touching and experiencing are not enough, we need silence to listen and understand ourselves and draw our identity and direction in the future.










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